Now, negotiation. I thought it was a very relevant topic to cover because of many misconceptions around negotiation, and even more little mistakes we’re all guilty of. Negotiation is often seen as something dodgy, perhaps close to haggling. Oftentimes we expect that when we give our price, the client says yes (hopefully) or no and that’s it. I think we’re not really prepared to discuss the price and work required to find common ground, and in fact that’s what negotiation is: “a discussion aimed at reaching an agreement”.